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Disillusion, my dictionary app tells me, means “disappointment resulting from the discovery that something is not as good as one believed it to be.”

Check out this tweet by Rob Richard:

‘Disillusion is not a strength for business leaders’ A past quote I often used up in @klabrw mentoring. Im cleaning up some notes on Rwandan startups. Not all, but many founders are overly optimistic & ignore research. Its important to find what will cause your business to fail

— Rob Rickard (@Rickard) August 25, 2018

If you have an idea on how this kind of ‘research’ works, talk about it with a friend whom you know is working on a business or running one that is struggling right now. Or simply share thoughts with anyone you think might appreciate your insight on the topic.

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