Saving Our Music Industry
Ikirezi Group failed to organise another edition of its Salax Awards back in 2016, and that was the end of it. Now, Alex Muyoboke and his colleagues are gearing up for a new initiative: the Music Awards Rwanda, which debuts in December this year.
Awards recognition, if well organised, offer a sense of who are the leading artists and what is happening in the sector. The absence of such tends to lead to chaos and so even good work loses meaning, and so we miss the opportunity to tap into our own talents and the influence that comes with the power of music. But to build a strong brand in this arena requires building a pragmatic mechanism of ranking — with competent individuals and institutions, from a diverse range of backgrounds, that are relevant to the growth of the sector — to establish trust and sustainability.
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