Obsessions: What to Make of New Businesses
Regular readers of this publication will know that we are more fascinated by businesses that have existed for a while — and sometimes a long time — than new ones. This is because we find it more exciting to witness change in them rather than listening to the promises of new ones. Where half of Rwandan establishments, for instance, hardly make it through their fifth anniversary, it is wise to give new businesspeople some time.
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