Ideas, Stories, and Profiles

When material gains no longer properly highlight one’s social class, those who are well-off will always find new ways to display their social standing in life. This is the basis of luxury beliefs, a phrase coined by social psychologist Rob Henderson.

Luxury beliefs go hand in hand with the availability of cheap commodity substitutes, such as counterfeit products and fast fashion. They are also common when countries experience sustained economic growth.

This post is for subscribers only

Sign up now to read the post and get access to the full library of posts for subscribers only.

Sign up now Already have an account? Sign in
You’ve successfully subscribed to The Kigalian
Welcome back! You’ve successfully signed in.
Great! You’ve successfully signed up.
Your link has expired
Success! Check your email for magic link to sign-in.